Working in menswear retail, I am constantly ingesting data on our customers. And the biggest pain-point for men when it comes to getting dressed is: Most men aren’t educated in how to put an outfit together.

Like it or not, how you look says something about you to others. And in a lot of situations, how you’re perceived is important. Whether at work, or when your partner wishes you “dressed your age”, people’s perception of you can be influenced by how you are dressed.